As Brand & Marketing Manager at Bandstra, I turn strategy into standout visuals—building campaigns, content, and brand moments across every touchpoint.
Here, social and digital email campaigns were led from concept to launch, driving engagement through data-informed strategy, compelling content, and consistent brand storytelling.
I led the creative direction of Bandstra’s YouTube presence, developing original series like Bandstra Biographies, Beyond the Delivery, and Life on the Road that highlighted customers, people, history, and the scenic routes our drivers take—overseeing concept development, scripting, and storytelling while working alongside our Videographer.
